I Am James Lowe.
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Theatre Deli

Theatre Deli's identity had become incoherent and messy. They approached me to rethink their logo to improve their presence and brand recogntion.

A project in collaboration with Alex Szabo-Haslam.

Theatre Deli's new identity is based on a cleaver that had always been present in their previous logos.

Theatre Deli's new identity is based on a cleaver that had always been present in their previous logos.

Using a natural shape found within the typography, I made the cleaver a more integral part of the logo.

Using a natural shape found within the typography, I made the cleaver a more integral part of the logo.

I also redesigned their programmes to bring them in line with the new brand.

I also redesigned their programmes to bring them in line with the new brand.

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