I Am James Lowe.
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Theatre Deli

Theatre Deli's identity had become incoherent and messy. They approached me to rethink their logo to improve their presence and brand recogntion.

Theatre Deli's new identity is based on a cleaver that had always been present in their previous logos.

Theatre Deli's new identity is based on a cleaver that had always been present in their previous logos.

Using a natural shape found within the typography, I made the cleaver a more integral part of the logo.

Using a natural shape found within the typography, I made the cleaver a more integral part of the logo.

I also redesigned their programmes to bring them in line with the new brand.

I also redesigned their programmes to bring them in line with the new brand.

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