I Am James Lowe.
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The Blow, Creator

The Blow is a blow dry bar based in Sheffield. I was commissioned to design their logo and look book.

The logo uses a stylised vintage hair dryer in place of the 'b', combined with some customised typography.

The logo uses a stylised vintage hair dryer in place of the 'b', combined with some customised typography.

The look book needed to be updatable, so I used binding screws to hold the book together, meaning that the pages can be removed and re-ordered easily.

The look book needed to be updatable, so I used binding screws to hold the book together, meaning that the pages can be removed and re-ordered easily.

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A large, cut metal sign was manufactured and mounted in the entrance.

A large, cut metal sign was manufactured and mounted in the entrance.

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