I Am James Lowe.
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For Fit's Sake

For Fit's Sake do protein differently, so they commissioned me to design a brand identity, packaging and printed stationery that echoes their unique approach to fitness, health and well-being.

The logotype incorporates a dumbbell within it's typography, and is effective at all scales and on all backgrounds.

The logotype incorporates a dumbbell within it's typography, and is effective at all scales and on all backgrounds.

For Fit's Sake's range of protein powder explodes with flavour. To visually demonstrate this, I art directed a professional photo shoot to capture some beautifully colourful and explosive imagery.

For Fit's Sake's range of protein powder explodes with flavour. To visually demonstrate this, I art directed a professional photo shoot to capture some beautifully colourful and explosive imagery.

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When the photography, logo and typography are brought together, it creates a stunningly powerful brand that really stands out against the drab competition.

When the photography, logo and typography are brought together, it creates a stunningly powerful brand that really stands out against the drab competition.

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